Gene Alvarez leads Gartner’s research on e-commerce, including topics such as vision, strategy, business models, e-commerce platforms, Cloud, SaaS, and open source e-commerce technologies, social commerce, mobile commerce and context-aware computing, product reviews, recommendations and CRM organizational vision and strategy. He is the chairperson for Gartner’s premier Customer 360 Summit and has spoken at many international events. Mr. Alvarez has 29 years of business and IT experience in business impact assessment, vendor management, project management, software development and delivery of complex business applications. He was named in 2011 & 2010 « HITEC » Award – Top 100 most influential IT leaders from The Hispanic IT Executive Council and in 2011 « HE&IT TOP 200″ Award – Hispanic Engineer & Information Technology Magazine Top 200 Influential Hispanics in Technology.
Mr. Alvarez led business impact assessments, vendor management, project management, software development and delivery of complex business applications. Mr. Alvarez is an international expert on sell-side strategies and technologies, such as e-commerce and m-commerce sales applications, CRM, context-aware computing, channel/partner relationship management, catalog/content management, catalog/configuration management and presentation, commerce/merchant applications and services, Web content management, personalization, and consumer portals. He is a recognized authority on retail and consumer packaged goods industry applications and practices. He has spoken at many industry-related conferences worldwide and has been published/referenced/featured in various media and trade publications. Prior to joining Gartner, he held positions with Nine West Group, KPMG Peat Marwick, New York Power Authority and AT&T Communications.
Issues I Help Clients Address
- E-commerce and CRM vision and strategy
- E-commerce and CRM vendor selection, request for proposal
- E-commerce pricing, budgeting, contract review
- Social commerce strategy and technology
- Mobile e-commerce
Gene Alvarez / Managing VP Gartner